Friday Feedback: EBV value | sheep classification changes | Join the Beef Australia action

Friday Feedback
 
 
 
The EBV guarantee
 
New research shows using EBVs for bull selection can have one of the greatest impacts on herd productivity.
 
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Lamb definition established
 
A change in the industry definition of lamb, in line with New Zealand, has been endorsed by Sheep Producers Australia following consultation and examination of science and data.
 
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Animal welfare progress
 
Get an update on the MLA-funded development of new framework for risk assessment, monitoring and data analysis to improve welfare of sheep and cattle along the value chain.
 
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Join the action: MLA's one-stop Beef Australia shop
 
Check out MLA's new Beef Australia 2018 website containing everything you need to know about the events organised and sponsored by MLA at this year's event.
 
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Australian Beef: the Greatest
 
Consumers are being encouraged to enjoy versatile beef any day of the week in the latest instalment of the 'Australian Beef: the Greatest' campaign.
 
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Behind the campaign
 
'Australian Beef: the Greatest' has been the platform for marketing Australian beef for the past 12 months. In this Q&A MLA's Graeme Yardy explains its evolution and where to next.
 
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A Friday fiesta
 
This Mexican beef bowl is one of the new recipes created for the latest 'Australian Beef: the Greatest’ campaign, aimed at putting beef on the table more days of the week.
 
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